
This is a title sequence from one of my favourite films, 'Kung Fu Panda'. The title sequence is drawn in manga style and the words of the title are written in block capitals. In just by seeing the font of the writing, we can see that the film is going to be an animated comedy as the title font denotes a sense of humour; the words 'KUNG FU PANDA' are enough to denote humour on their own as it's not every day that one comes across a kung fu fighting panda; the word 'PANDA' is bigger and wider than the rest of the tile, which emphasises the comedy aspect of there being a kung fu fighting panda. If the title sequence was to be pink and bubbly, it would take away the kung fu credibility of the film. By using this type of font on this particular back drop, the audience can see that although the title words themselves are hilarious, the film will definitely have something to do with kung fu. The words of the title are set on the back drop of a rising sun - which indicates to us that the film is set in China (the 'land of the rising Sun').
This particular title sequence is made up of mainly images. The title sequence is hand-drawn and in 2D. The third image of the sequence is almost like an establishing shot, introducing us to the kung fu fighting panda. The panda is wearing a traditional Chinese robe and happens to be standing in a Chinese duelling stadium. There are no words placed over any of these images. This image, although very funny, seems to be quite serious at first and one doesn't see the funny aspect until the next image, which so happens to be a close-up of the panda's face. The panda is wearing a Chinese mens' hat and has a very serious look on his face. The sudden seriousness of the previous image is turned into out-right humour in this shot as we see that this really is a film about a kung fu fighting panda! In the following images, the panda is shown to be practicing kung fu and encountering some sort of enemy. Although the thought of a panda doing any of this is hilarious, the sequence is devised in quite a serious, fight-like manner, which makes us take it seriously. The title sequence then leads into the film, where we are introduced to the not-so kung fu, not-so glamorous panda.
This opening would appeal to males and females, young and old alike as the font of the sequence seem, in my opinion, aimed at those who enjoy comedy and a little adventure. But, I do think that the style that the images have been drawn in would appeal to those who enjoy Japanese/Chinese anime/manga and they could possibly have been a target audience.
This title sequence appeals to me because I enjoy animated comedy and I find them to be more entertaining than comedies that have been acted out. The whole aspect of a kung fu panda is a very strange one but one that definitely denotes humour. This film also appeals to me in the sense that the title sequence is almost making a mockery of itself by trying to be serious but this just adds to how very funny the title sequence and the rest of the film is!