This student film has had a massive 3,700 views on YouTube.
The video still has been having views recently as the latest comment on YouTube
about this video was posted 4 days ago:(it looks like lady gaga gone vampire :P lmao). As this short film is a low budget film, it starts of its promotion by embedding in onto local popular websites such as YouTube, so that it can be seen by as many people as possible. i think by putting it on YouTube raises awareness of the film because there are many links between these sorts of websites, which can help to inform others about the film. Also, by putting the opening as a little preview on chat rooms such as face book, this can help to benefit the makers of the film because young people are mainly the target audience for student films. So by sending out messages on face book to all friends would help to encourage people to visit YouTube or any other websites in which they must have put it up on to go view it. Also When a group of people or friends are all talking about a matter, for example the short film, this will persuade others to go and see it because it seem to be very popular with the people they know.. By targeting just a few viewers, encourages others to watch it thus becoming a wider audience all in time.
This short film is similar to our thriller opening as it is a low budget student film and it cannot afford to target a mainstream audience like 'Star Trek'. For 'Goodnight Sleep Tight' I would target the audience in several ways in which I know will not be too costly. Firstly, I would email or text my friends and family to inform them about our opening. I would tell them the possible websites that I put the video up on (YouTube, Face book, Vimeo) so that they could go and have a look.
I would give the viewers an option to give a small amount of money to us if they enjoyed the opening and want to see more because their funding can help us to make the rest of the film. I would also get most of my family together and have a little screening in my house or maybe hire a liitle cinema and invite most of the people I know including my friends and family. If I know I have less people expected to come than the full capacity in which the cinema can hold, I will spend some time making little leaflets and hand them out to people who I see walking along in the streets who are interested and i will inform them that it is a free event in which they do not have to pay for a ticket. However, I will encourage them to pay a little sum to make the rest of the film, only if they enjoy it at the end of opening and this will be harder to refuse after having a free screening and being asked face to face. However, before I do this, I would need to get as many viewers as possible to have a wider audience who are all interested and almost begging to see more! This will make them want to pay however much to ensure that they are promised to see the completed film very soon! Because it will be a free event, random people are more likely to attend and this can help me to promote the opening via word of mouth.
I will also try to get a local DVD shop to play our opening so that when customers come in, this can attract them thus helping to get a bigger funding for the making of the rest of the film. I will make posters and stick them up where i get permission to and make an arrangement with some local shopkeepers to hand out leaflets to customers. The aim to get 'Goodnight Sleep Tight' into cinemas will be to attract a local audience at first and hopefully make enough money from the funding as possible in order to make the rest of the film and potentially reach a global audience!
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